ACQUA DI PARMA SETTLES IN SAINT-TROPEZ

On June 6, Acqua di Parma opened an ephemeral boutique on the Place des Lices in Saint-Tropez.

Conceived by designer Dorothée Meilichzon, this luminous space pays tribute to the brand’s emblematic citrus fruits and the lively spirit of the Mediterranean.
The Art Deco-inspired façade invites visitors on a multi-sensory journey through the brand’s collections.

Inside, an olfactory library presents the fragrances, while a space dedicated to body care offers an immersive experience.
A visual gallery traces the brand’s history, and a counter offers personalization services by local artists.

To celebrate this opening, Acqua di Parma is offering two exclusives: the Acqua di Parma Petanque Set and the Double Color Diffuser, stamped “À Saint-Tropez”.
Also on offer is the Cruise Collection, including tableware, tote bags and picnic baskets.
This ephemeral boutique perfectly embodies the Italian art of living on the Côte d’Azur.