While Virgil Abloh and his recent first Menswear show for Louis Vuitton are the talk of the town, his former assistant at Off-White also made an impression at London’s latest spring/summer fashion week. We’re talking about Samuel Ross and his young brand A-Cold-Wall, which is breaking down the established barriers between streetwear and couture codes and offering a socially aware vision of fashion.

A-COLD-WALL

Selected by PROMOSTYL

A-COLD-WALL

Selected by PROMOSTYL

A homage to the British melting pot

The young label A-Cold-Wall created by Samuel Ross in 2015 has developed a raw and conceptual aesthetic that takes its inspiration from the ultra-urban and minimalist landscapes of the British cities where he grew up.

A-COLD-WALL

Selected by PROMOSTYL

A-COLD-WALL

Selected by PROMOSTYL

Incidentally, the brand’s name “A-Cold-Wall” is a reference to the dilapidated “white walls” that Ross encountered during his childhood. With its fractured cuts and shades of grey, white and black, A-Cold-Wall delivers a socially aware message, like a tribute to the middle classes and the British cultural melting pot.

A-COLD-WALL

Selected by PROMOSTYL

A-COLD-WALL

Selected by PROMOSTYL

Conceptual yet wearable fashion

While A-Cold-Wall is developing a fashion that takes a great deal of care with stylistic aspects, its clothes aim to remain affordable and wearable. The strong pieces in its wardrobe include asymmetric nylon trousers, oversize redimensioned T-shirts and functional bags, peppered with pockets, zips, cords and other Velcro strips.

A-COLD-WALL

Selected by PROMOSTYL

Samuel Ross uses basic and industrial materials such as nylon, PVC, plastic and fishing wire to give his pieces and accessories a very technical style.

A-COLD-WALL

Selected by PROMOSTYL

A-COLD-WALL

Selected by PROMOSTYL

Within a few years, “A-Cold-Wall” has become one of the most promising labels thanks to his ability to design clothing that is a real architectural feat.

A-COLD-WALL

Selected by PROMOSTYL

A-COLD-WALL

Selected by PROMOSTYL